Modeled, textured, lit, and rendered in Blender. Composited in DaVinci Resolve.
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Akin wanted the same energy of MY SAMSUNG piece, replicated on a larger scale, to an even larger audience.
i was taked with creating vISUALS FOR Akin's entire 2025 product drop ad camnpaign: individual ads for theIR "ADUN", "ALA", and "Suya" product collections, alongside their independent "Freeze" brow gel.
Ultimately, success for this project meant delivering not just pretty visuals, but a compelling story that PEOPLE COULD LATCH ONTO
CREATION & REFINEMENT
This PROJECT forced me to reinvent my approach and build new workflows capable of handling this project's scale — new ways to add colour while keeping clarity in compositing, optimizing how I modeled for animation, and finding new methods for sustainably implementing dozens of assets across multiple scenes, as well as timing movement to the track provided (which usually comes after ideating).
All of these were instances of reformation and refinement. What came out of it was beauty, as youll see below and a new understanding of the systems that contribute to creating any compelling visual.
As expected of the warrior brand Akin beauty.
Website Graphic (1)
Website Graphic (2)
"Suya"
"Freeze"
"Ala"
