this PROJECT started with a vision of inspiration from Apple Studio's 2019 iPhone 11 reveal. Rendered in Blender, this project aimed to answer the question: "how intentional could lighting get?"
LIGHTING
THAT TELLS A STORY
A central goal of this project was to reinterpret the strobe light pattern from Apple's 2011 commercial. While the effect itself was straightforward to recreate, the greater challenge was weaving it into a composition that still carried narrative weight. It was this extra latyer of intention that gave the effect purpose AND NOT JUST FLAIR.
tHE LIGHT ULTIMATELYT SERVED TO elevatE the phone's sense of luxury and dIRECT ATTENTION THROUGH LIGHTING CONTRAST to its defining features
ORDER TO CHAOS
an unexpected challenge arose during the lighting prrocess when the lighting refused to cooperate. Normally, the industry standard A standard "three-point setup" would do the job, but because of light's inherently complexity and unpredictability, To compensate I manually "linked" individual parts of the phone to specific light sources, all while keeping that natural, studio-quality feel intact.
Every light, every glow, every strobe had to be intentional
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